Rico Mexican - Branding Blog

Marcella already has a good brand but it can be built upon, she certainly doesn’t have to look for a ‘personality’ to hook the brand to, she is the personality – from Mexico, passionate about her heritage and traditions, a hard working mum, attractive and articulate. It’s all there...but if branding were an exact science we’d all be millionaires, wouldn’t we?
Here are ten tips to help make a brand stand out from the crowd:

1. Have artwork/logo professionally designed – the USP of a product may be ‘home-made’, the packaging must look professional.
2. Always have a ‘tag-line’ to explain the concept of the product or service
3. Use contrasting words to create interest eg ‘Fast food, cooked slow’ people immediately understand what they are buying
4. Trial your branding – does it stand out on a shelf or splayed on a table with other literature
5. People love personality – if your brand has a ‘face’ promote it.
6. Experiment with typefaces – it can make a huge difference to how a brand is perceived, if something is old fashioned it is often the typeface that gives it that image to begin with.
7. Colour is important to a brand – Orange the telecommunications company is an easy one and everyone knows Kellogg’s corporate colour is red. Colour must reflect what the brand is about e.g. grey is not a good look for food!
8. Strategic alliances – hook your brand up with other well known brands, customers, suppliers etc., use their logos/brands to enhance yours where you can.
9. Brand everything, packaging, literature, emails, press releases, vehicles any available space brand it and make sure the brand is the same (ie style, colour, layout) everywhere it is used.